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Our mission is to provide you with the best promotional products possible. We work with premier Suppliers, and are dedicated to providing you with top quality promotional products to help ensure the success of your business. Our experienced and highly trained staff are ready to take on your marketing needs. No matter what your budget is, we have a solution for you!

According to a survey printed in Harvard Business Review: Only 25% of people remember seeing an ad on TV or in the newspaper the day after seeing it. On the other hand, 39% of people surveyed were able to recall the donor of a free gift six months after receiving it, 74% were still using the gift, and 70% had purchased good or services from the giving firm.

Promotional products give you the most BANG for your buck when it comes to your advertising needs.

Getting your information in the hands of potential customers is what it’s all about, and nothing does the job better than promotional products.  Studies have shown the promotional products outlast most any type of advertising, such as classified ads, radio commercials and TV spots, and have the ability of staying visible to your customers for years to come. Best of all, there are 1000′s of unique promotional products to choose from, and price ranges to meet any financial plan. Whether your budget is $10 or $10,000, we have a vast array of products for you to choose from to accommodate your needs.

How to Successfully Use Promotional Products For Your Business

Promotional products have been around for hundreds of years. Match books is a good example of one of the first products to be used as a promotional product give a way.  Everyone can remember seeing match books imprinted with the bar or other  business name imprinted on the cover. Today the promotional products market is offering thousands of products you can use to promote your business, such as coffee cups, post-it notes, key rings; the list goes on and on.

So how do you use a promotional product and have a successful promotion? One of the biggest problems I see everyday is that the business owner or advertising manager do not understand how to use promotional products. Perhaps you have used a promotional product for a promotion in your business and it did not work up to your expectations. So what went wrong? Well the first thing I want to point out is that the first time you use promotional products it is best to start by giving them to your current customers. So for example let’s say a customer is worth $1000 in sales per year. Would you give him a $0.25 ink pen imprinted with your message? The answer is yes and no, yes he would appreciate it and maybe use it, but no it is not the best promotion. Why? Because, most likely he would not use the pen for long and the key is to keep them looking at your business name. So what would be a better promotion item? Before I answer that question, let me ask another, “Would you be willing to give me a 1% rebate if I ordered $1000″? Most likely you would answer yes. So if you looked at giving your customer a gift he or she would use for at least one year and your budget was 1% of their worth as your customer, you would now have $10 you could spend per customer.

Ok, now we can look for a product that will work for your promotion, a product like a desk clock, memo pads, wall calendars, letter openers or a good quality ink pen they would use. Get the idea to be successful you have to pick a product that will stay on their desk not in the trash.  Go to our main website to thousands of products http://www.sourcemaster.us

 

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